Best practices to run a successful Discount Hunt session in your Shopify store
Make sure that your visitors know about it. You can use your announcement bar to display a “notification” to your visitors about the Discount Hunt session running in your store.
If you collected subscribers previously, you can send them an email about this limited opportunity.
Drive visitors from social media to your store while your Discount Hunt session is active. The chance, that users who visit your site will become customers during a Discount Hunt session is much higher than on regular visits. So try to drive as much traffic to your site as possible, while your session is active.
Give your visitors real discounts with your codes, otherwise they’ll think that you just collected their personal information to send them promotional messages later. Try to avoid this and let them feel that they really got some valuable discounts in exchange for their data.
To make your content “pop” you can use emojis (except the discount codes), they are supported by Discount Hunt.
If your discount codes have an expiration date, don’t forget to add that information to the necessary places (content after form submission and success email).
Make sure that the tone of your texts is in line with the one you use in your store.
After your Discount Hunt session is closed, send a follow up message to your hunters. Let them know how long their discount code is valid and you can also suggest them products they can use their codes for.
Probably, your visitors will have questions regarding the discount code they hunted. To save yourself some time, create a short FAQ and make it available in your store. You can also add it to the body of the success email.
Don’t make it too easy to hunt the discount codes. One of the goals of Discount Hunt is to keep your visitors in a loop where they keep browsing your store, discovering and purchasing products.
Don’t make it too hard to hunt the discount codes. Assuming that your visitors will spend an hour in your store or will visit 100 pages is something that probably none of them will do. Make sure that you use lifelike settings for your Discount Hunt sessions.
When it’s possible, it’s always a good practice to run your Discount Hunt sessions connected to something seasonal (eg. Christmas, Halloween, Easter, Back To School, etc) to make your communicational tasks easier.
Need some help? Don’t hesitate to get in touch via email at firstname.lastname@example.org